Management

A converged newsroom operates like a 'content factory', with a centralised 'command and control' desk responsible for all news intake, production and output.

In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.

The following is a list of the essential elements required to ensure a successful daily newsroom meeting that provides a clear outline of what news stories are being covered.

Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.

Planning is critically important in the news business. It’s the mark of professionalism and the essence of good coverage. But there are some things you can’t plan.Big stories happen out of the blue. And when they happen you have to spring into action immediately.

Journalists need to look for related stories, angles, or missing pieces of a story in order to help the audience understand the importance of the issue being covered.

Here we look at ways to set up a strong newsgathering team from planning, production through to output.

The output of a news organisation is determined by how well the newsroom is run. A well-managed newsroom is more likely to produce compelling and engaging content focused on audience need.