Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
You might also likeRELATEDRecommended to you
Journalism, trauma and stress
Journalists often witness challenging and traumatic events which can have a profound impact on the individual, their reporting, the victims, and the audience. We look at the help available for dealing with stress and trauma.
Essential elements of a news story
Pyramid journalism and the essential elements for writing a news story.
Lesson: Journalese
This lesson plan is designed to enable journalism trainers to teach students the importance of avoiding clichés, journalese, and jargon in their writing.