Modules - Media Helping Media https://mediahelpingmedia.org Free journalism and media strategy training resources Fri, 14 Mar 2025 08:52:03 +0000 en-GB hourly 1 https://mediahelpingmedia.org/wp-content/uploads/2022/01/cropped-MHM_Logo-32x32.jpeg Modules - Media Helping Media https://mediahelpingmedia.org 32 32 Module: Digital Journalism https://mediahelpingmedia.org/modules/module-digital-journalism/ Thu, 13 Mar 2025 10:55:25 +0000 https://mediahelpingmedia.org/?p=5065 This free educational module provides an outline for teaching students about the challenges and opportunities facing journalists in the digital age.

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Graphic for a Media Helping Media course moduleThis free educational module provides an outline for teaching students about the challenges and opportunities facing journalists in the digital age.

The six-week course is designed to be adapted by universities and colleges to meet local needs.

It explores modern journalism, focusing on technology, ethics, and media production. Students will examine digital newsgathering, fact-checking, and editorial ethics while analysing misinformation and bias in the news. The course also covers the role of AI and algorithms in shaping journalism. Through a mix of theory and practice, students will gain the skills to navigate and influence the future of digital media.

Week 1: Editorial ethics in the digital age

  • Overview:
    • In today’s fast-changing digital media landscape, journalistic ethics face new challenges. In the first week we’ll focus on core values such as accuracy, fairness, and integrity. We’ll examine how these principles apply online, the impact of unconscious bias on news, and the pressures of the digital news cycle. Through readings and discussions, we’ll tackle ethical dilemmas and learn how to uphold high journalistic standards.
  • Topics:
    • Ethical principles in digital journalism and their practical applications
    • Ensuring accuracy, fairness, and journalistic integrity in online reporting
    • The role of unconscious bias in shaping media narratives and audience trust
    • Ethical dilemmas in the fast-paced, high-pressure digital news environment
  • Essential reading:

Week 2: Digital newsgathering and production

Week 3: Advanced fact-checking in the digital age

  • Overview:
    • As information spreads more rapidly and misinformation is a constant threat, it’s crucial to know how to separate fact from fiction. In the third week we’ll focus on the importance of verification in journalism. You’ll learn ethical fact-checking practices and methods for real-time digital verification. We’ll also cover how to create fact-checking systems and explore how AI is used to detect manipulated content. By the end of the week, you’ll be equipped to defend against misinformation and uphold journalistic integrity.
  • Topics:
    • The ethical necessity of rigorous fact-checking in modern journalism
    • Investigative methodologies for real-time digital verification
    • Developing and implementing comprehensive fact-checking frameworks
    • The role of artificial intelligence in detecting misinformation and verifying sources
  • Essential reading:

Week 4: Misinformation, disinformation, and fake news

  • Overview:
    • Not only has the digital age enabled information to spread faster, it’s also also made it easier to manipulate, which can have serious social and political effects. In the fourth week we’ll explore the dangers of false information. You’ll learn how to spot and counter disinformation and understand the importance of trust in digital journalism. We’ll also look at the rise of deepfakes and AI-generated content and their impact on public trust. This week will help you navigate the challenges of misinformation in today’s media landscape.treacherous landscape of online deception and learn how to defend the truth in an age of pervasive misinformation.
  • Topics:
    • The societal and political ramifications of misinformation campaigns
    • Techniques for identifying and countering disinformation tactics
    • The role of trust chains in digital journalism and credibility assessment
    • The impact of deepfakes and AI-generated content on public trust
  • Essential reading:

Week 5: Bias, social media, and audience influence

  • Overview:
    • The influence of social media where unverified information spreads at speed, along with algorithms deciding what information is shared, maintaining journalistic integrity is harder than ever. In the fifth week we’ll examine how bias affects news production and trust in media. You’ll learn about the powerful role social media plays in spreading news and shaping how it’s created. We’ll look at audience habits and how their demand for instant, personalised content can impact objective reporting. This week will provide practical strategies for reducing bias and keeping your journalism fair and truthful.
  • Topics:
    • The impact of bias in digital journalism and media credibility
    • The influence of social media platforms on news production and dissemination
    • Audience consumption patterns and their implications for journalistic integrity
    • Strategies for mitigating bias and enhancing journalistic objectivity
  • Essential reading:

Week 6: Artificial intelligence and algorithmic influence in journalism

  • Overview:
    • Artificial intelligence is changing journalism. It offers new possibilities and raises new factual and ethical challenges. In the sixth and final week we’ll explore how AI is used in news automation, curation, and investigative reporting. You’ll learn about the practical uses of AI and the ethical concerns, like algorithmic bias. We’ll also examine how machine learning and audience targeting are shaping the future of journalism. This week will give you strategies to maintain journalistic integrity in an AI-driven media world, ensuring truth remains the priority.
  • Topics:
    • The expanding role of AI in news automation, curation, and investigative journalism
    • The ethical challenges posed by algorithmic bias and AI-driven reporting
    • The implications of machine learning and audience targeting on journalism’s future
    • Strategies for maintaining journalistic integrity in an AI-driven media landscape
  • Essential reading:

Coursework and assessement

For coursework and assessment, students are expected to combine the theoretical and practical knowledge gained throughout the six weeks. This includes demonstrating an understanding of ethical considerations in digital journalism, proficiency in digital newsgathering and verification techniques, and the ability to critically analyse the impact of emerging technologies. Assessments will include a combination of written assignments, such as essays and case studies, and practical exercises, such as developing fact-checking frameworks or analysing digital news narratives for bias. Students should be prepared to articulate their perspectives on the future of journalism, considering the interplay of technological advancements, ethical dilemmas, and audience engagement. Ultimately, this course aims to foster informed, ethical, and adaptable journalists capable of upholding journalistic integrity in the rapidly evolving digital age.

 

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Module: Fact-Checking https://mediahelpingmedia.org/modules/module-fact-checking/ Mon, 10 Mar 2025 18:57:52 +0000 https://mediahelpingmedia.org/?p=4747 This free educational module provides an outline for a six-week course teaching students about fact-checking in a world of information disorder.

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Graphic for a Media Helping Media course moduleThis free educational module provides an outline for a six-week course teaching students about fact-checking in a world of information disorder.

It’s designed to be adapted by college and university lecturers to address local teaching requirements.

The module equips journalism students with the critical skills necessary to navigate the complex information landscape, focusing on fact-checking, identifying misinformation and disinformation, and understanding the ethical implications of reporting in the digital age.

Students will learn to verify sources, analyse data, recognise algorithmic bias, and apply systems thinking to build robust fact-checking processes.

The six-week module provides a structured approach to learning the intricacies of fact-checking and combating information disorder.

Course timetable:

  • Week 1: Foundations of fact-checking and accuracy
  • Week 2: Source verification and attribution
  • Week 3: Identifying and addressing information disorder
  • Week 4: Navigating algorithmic and AI-driven information
  • Week 5: Ethical considerations and bias in journalism
  • Week 6: Building robust fact-checking systems

Module outline:

  • Week 1: Foundations of fact-checking and accuracy
    • Topics:
      • Introduction to information disorder: defining misinformation, disinformation, and malinformation.
      • The importance of accuracy and clarity in journalism.
      • Core fact-checking principles and methodologies.
    • Resources:
      • Accuracy in journalism:
        • This resource highlights the fundamental importance of accuracy in journalism and the consequences of inaccuracy. It is crucial for setting the base for the course, as it explains the core value of truthful reporting.
      • Lesson – Accuracy in journalism:
        • This lesson is designed to help journalism students learn how to gather, assemble, and publish information that has been thoroughly checked to ensure it is factual and accurate.
      • Clarity is as important as accuracy:
        • This resource emphasises that clear communication is essential for effective journalism. It explains that accuracy alone is not enough, and that journalists must present information in a way that is unambiguous and easily understood by their audience.
      • Lesson – Clarity in journalism:
        • This lesson is designed to help students understand the importance of clarity in their writing so that they produce news articles that the reader can understand.
      • Fact-checking and adding context:
        • This resource introduces the basic principles of fact-checking and the importance of providing context to information. It sets the stage for the practical skills students will develop throughout the module.
      • Lesson – Fact-checking and adding context:
          • This lesson provides practical examples to help reinforce the principles of fact-checking and adding context.
      • Practical exercises: basic fact-checking techniques, identifying common errors.
  • Week 2: Source verification and attribution
    • Topics:
      • Evaluating source credibility and reliability.
      • Proper referencing, attribution, and avoiding plagiarism.
      • Working with numerical data and statistics.
    • Resources:
      • Referencing, attribution and plagiarism:
        • This resource outlines the importance of proper attribution and the ethical implications of plagiarism. It explains how to correctly reference sources and avoid plagiarism.
      • Lesson – Avoiding plagiarism:
        • This lesson provides practical guidance and examples about how to avoid plagiarism in journalistic work.
      • News sources, numbers and the ‘so what factor’:
        • This resource teaches students how to critically evaluate news sources and interpret numerical data. It emphasises the importance of understanding the “so what” factor, or the significance of the information being presented.
      • Practical exercises: source evaluation, data analysis, attribution exercises.
  • Week 3: Identifying and addressing information disorder
  • Week 4: Navigating algorithmic and AI-driven information
    • Topic:
      • Understanding algorithmic bias and its impact on news.
      • Detecting AI-generated images and content.
      • Exploring the role of AI in journalism.
    • Resources:
  • Week 5: Ethical considerations and bias in journalism
  • Week 6: Building robust fact-checking systems
    • Topic:
      • Creating a strong fact-checking system within news organisations.
      • Systems thinking for journalists.
    • Resources:
      • Creating a strong fact-checking system:
        • This resource looks at a case-study where a methodological approach to fact-checking using digital tools, techniques, and resources used by fact-checkers in Nepal.
      • Systems thinking for journalists:
        • This resource introduces the concept of using systems thinking as part of the fact-checking process. Covering news is not just about reporting on unexpected and pre-planned events, it’s also about investigating beyond what is happening to find out why it has happened. And that is where ‘systems thinking’ comes in.
        • Beyond basic fact-checking:
          • This resource looks a more complex, evidence-based processes which go beyond simple verification, demanding critical thinking, contextual analysis, and ethical awareness.
        • Practical exercises: developing fact-checking protocols, election coverage simulations.

Fact-Checking Tools:

  • Snopes: https://www.snopes.com/ – Snopes is a long-standing website that fact-checks urban legends, rumours, and news stories, providing detailed analyses and source verification.
  • PolitiFact: https://www.politifact.com/ – PolitiFact specialises in fact-checking claims made by politicians and public figures, rating the accuracy of their statements on a “Truth-O-Meter.”
  • FactCheck.org: https://www.factcheck.org/ – FactCheck.org is a nonpartisan fact-checking website that focuses on U.S. political issues, providing in-depth analyses of political claims.
  • Google Reverse Image Search: https://images.google.com/ – Google Reverse Image Search allows users to upload an image and find where else it appears online, helping to verify its origin and context.
  • TinEye Reverse Image Search: https://tineye.com/ – TinEye Reverse Image Search is another powerful tool that helps trace the origins of images by finding other instances of them on the web.
  • CrowdTangle: https://www.crowdtangle.com/ – CrowdTangle is a social listening tool that tracks how content spreads across social media platforms, providing insights into its reach and engagement.

Reputable Fact-Checking Organisations:

Summary

This six-week module equips journalism students with essential skills to combat misinformation and disinformation. It covers core fact-checking principles, source verification, identifying information disorder, understanding algorithmic and AI biases, ethical considerations, and building robust fact-checking systems. Students learn to critically evaluate information, use fact-checking tools, and apply systems thinking to maintain journalistic integrity. The module emphasises the importance of accuracy, clarity, and ethical reporting in the digital age, preparing students to be reliable and responsible journalists.


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Module: Training of Trainers https://mediahelpingmedia.org/modules/module-training-of-trainers/ Sun, 09 Mar 2025 18:01:10 +0000 https://mediahelpingmedia.org/?p=4703 This free educational module provides an outline for teaching senior journalists the skills needed for developing and delivering effective training for media professionals.

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Graphic for a Media Helping Media course moduleThis free educational module provides an outline for teaching senior journalists the skills needed for developing and delivering effective training for media professionals.

The Training of Trainers (ToT) module equips senior journalists with the skills and knowledge necessary to design, deliver, and evaluate effective training courses for journalists and newsroom managers.

Through a structured six-week curriculum, participants will explore essential training principles, learn to conduct needs assessments, develop engaging training materials, and master facilitation techniques. The module emphasises practical application, ensuring participants can confidently lead their own ToT initiatives and contribute to the professional development of their peers.

Module outline:

Week 1: Foundations of effective training

  • Topic: introduction to training principles and the role of the media trainer.
    • Activities:
      • Introduction to the module and participant expectations.
      • Discussion on the importance of training in the media industry.
      • Exploration of the core principles of adult learning.
      • Reviewing the article: “Training of Trainers (ToT)
        • This article explains what ToT is, how it can be applied to the media industry, and the benefits ToT brings to a media business.
      • Reviewing the article: “Adopting the right attitude for media training“.
        • This article emphasises the importance of a positive, supportive, and learner-centred approach to training. It highlights the need for trainers to be patient, empathetic, and adaptable, creating a conducive learning environment.
      • Reviewing the article: “The essential qualities of a media trainer
        • This article outlines the key attributes of an effective media trainer, including strong communication skills, subject matter expertise, and the ability to inspire and motivate learners.
    • Timetable:
      • Morning: Introduction and overview.
      • Afternoon: Discussion and initial training discussion and analysis.

Week 2: Planning and designing training programmes

  • Topic: conducting needs assessments and developing training plans.
    • Activities:
      • Reviewing the article “Gap analysis in media training“.
        • This article provide a structured approach to identifying the gap between current skills and desired competencies. It explains how to gather data, analyse findings, and prioritise training needs.
      • Completing the lesson “Lesson: Gap analysis
        • This lesson takes participants through the steps needed to carry out gap analysis and apply the findings to the training course they are creating.
      • These two resources provide a structured approach to identifying the gap between current skills and desired competencies. They explain how to gather data, analyse findings, and prioritise training needs.
      • Reviewing the article “SMART objectives for media training
        • This article explain how to create specific, measurable, achievable, relevant, and time-bound training objectives. This ensures that training courses are focused and effective.
      • Completing the lesson “Lesson: SMART objectives
        • This lesson takes participants through the process of researching, interpreting and setting SMART objectives.
      • Developing a training plan based on identified needs and objectives, informed by the article “How to design a successful media training plan“.
        • This article provides a step-by-step guide to creating a comprehensive training plan, including content development, delivery methods, and evaluation strategies.
    • Timetable:
      • Morning: Gap analysis and objective setting.
      • Afternoon: Training plan development.

Week 3: Content development and delivery

  • Topic: creating engaging training materials and mastering delivery techniques.
    • Learning Management Systems (LMS):
      • For a group of seasoned professionals, accustomed to the immediacy of news cycles and the complexities of media landscapes, a Learning Management System (LMS) offers a structured and flexible approach to learning. It’s more than just a repository of documents; it’s a dynamic platform tailored to the specific needs of these experienced learners.
    • Activities:
      • Designing interactive and engaging training materials.
      • Exploring various training delivery methods, including lectures, workshops, and simulations.
      • Practising delivery techniques and receiving peer feedback, based on the article “Basic rules for delivering training
        • This article provides essential guidelines for effective training delivery, including creating a positive learning environment, using clear and concise language, and managing time effectively.
      • Reviewing the article “Five essential steps for media training
        • This article gives a simple way to structure a training session.
    • Timetable:
      • Morning: Content development.
      • Afternoon: Delivery practice and feedback.

Week 4: Maximising training impact

  • Topic: strategies for enhancing learning and retention.
    • Activities:
      • Exploring techniques for maximising the impact of training, as outlined in the article “Maximising the impact of media training“.
        • This article provides practical strategies for enhancing learning and retention, including using real-world examples, incorporating interactive activities, and providing ongoing support.
      • Discussing methods for fostering a positive learning environment.
      • Strategies for supporting ongoing learning and application of skills.
    • Timetable:
      • Morning: Impact maximisation strategies.
      • Afternoon: Practical application and discussion.

Week 5: Evaluation and feedback

  • Topic: assessing training effectiveness and gathering feedback.
    • Activities:
      • All training will eventually be evaluated to discover that impact it had. There should also be an assessment of the long term benefits. See Evaluation, impact, and assessment to understand the processes.
        • This article shows the steps needed before, during and after training and is helpful for media managers who want to find out whether the training had the effect they wanted.
      • Another article “Evaluating the impact of training” offers other ways to assess what worked and what didn’t.
        • This article provides a framework for evaluating training effectiveness, including measuring learning outcomes, assessing participant satisfaction, and determining the return on investment.
      • Developing evaluation tools and methods.
      • Practising giving and receiving constructive feedback.
      • Review of the article “How media assistance could improve“.
        • This resource gives a good idea of the macro problems that training is trying to solve, and the problems that are faced by media organisations. It offers a real-life perspective from those in receipt of training.
    • Timetable:
      • Morning: Evaluation methods.
      • Afternoon: Feedback practice and tool development.

Week 6: Training delivery and peer review

  • Topic: participants deliver their own mini-training sessions and receive peer review.
    • Activities:
      • Participants design and deliver short training sessions on a chosen topic.
      • Peer review and feedback sessions.
      • Final reflections and action planning.
      • Module wrap-up and evaluation.
    • Timetable:
      • All day: Participant training deliveries and peer reviews.
    • Assessment:
      • Participation in discussions and activities.
      • Development of a training plan.
      • Delivery of a mini-training session.
      • Evaluation and feedback reports.

Summary:

This module provides a comprehensive overview of the training process, from initial planning to post-training evaluation. Participants will learn to identify training needs, set clear objectives, design engaging content, and deliver impactful sessions. The module focuses on developing essential trainer qualities, understanding adult learning principles, and maximising the impact of training interventions. By integrating practical exercises and real-world examples, this module prepares senior journalists to become effective trainers of trainers and media leaders in their field.


 

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Module: Newsroom Management https://mediahelpingmedia.org/modules/module-newsroom-management/ Fri, 07 Mar 2025 15:49:22 +0000 https://mediahelpingmedia.org/?p=4592 This free educational module provides an outline for teaching senior newsroom editors the skills needed to run an efficient newsroom delivering content to multiple platforms.

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Graphic for a Media Helping Media course moduleThis free educational module provides an outline for teaching senior newsroom editors the skills needed to run an efficient newsroom delivering content to multiple platforms.

It’s designed to be adapted by universities and colleges to meet local needs. The module is designed to equip senior newsroom editors with the essential skills and strategies to lead effectively in today’s dynamic media landscape. Through a blend of theoretical understanding and practical application, participants will explore key areas such as digital transformation, content strategy, newsroom management, project development, and ethical leadership. This six-week programme will foster the ability to adapt to evolving technologies, manage diverse teams, and deliver high-quality journalism in a converged environment.

Week 1: Digital transformation, strategic vision, and ethics

  • Topic: Understanding the shift from traditional to digital-first newsrooms, developing a strategic vision for the future, and ensuring adherence to editorial ethics across all devices.
    • Resources:
      • Newsroom evolution: from digital denial to digital-first: This resource details the crucial transition from resisting digital platforms to embracing them, highlighting the strategic shifts necessary for survival and success in the modern news landscape. It is relevant to understand the historical context of the digital change.
      • Strategic forward planning for media organisations: This resource discusses the importance of long-term planning in media, covering how to anticipate changes and adapt accordingly. This is important for developing a long-term newsroom strategy.
      • Why editorial ethics are important: A refresher for all participants about the underlying ethical considerations for all journalism.
      • Lesson – Editorial ethics: The importance of editorial ethics in all news production set out in the form of a lesson that all participants should complete.
    • Activities: Discussion on digital disruption, developing a personal strategic vision statement, case study analysis of successful digital transitions.
    • Outcomes: Participants will understand the importance of digital transformation and develop a framework for strategic planning.

Week 2: Content strategy and prioritisation

  • Topic: Mastering online content management, prioritising news, and optimising content presentation.
    • Resources:
      • Managing a news websites front page: This resource provides practical tips for curating and managing the front page of a news website, a critical aspect of online content strategy. It is relevant for understanding how to draw and hold online audiences.
      • Updating an online news item: This resource covers the process of continuously updating online news, ensuring accuracy and timeliness in the digital age. This is important for digital news accuracy.
      • Presenting and exploiting content online: This resource provides guidance on how to maximise the impact of online content through effective presentation and distribution. This is relevant for expanding news reach.
      • How to set online news priorities 2: This resource guides editors in setting priorities for online news, considering factors like audience engagement and relevance. This is key to managing online news flow.
      • Prioritising production with the content value matrix: This resource provides a framework for evaluating and prioritising content based on its value and impact. This is a very useful tool for managing content production.
      • Creating a journalism content weighting system: This resource helps editors to organise and weight content for distribution. This is another vital tool for managing content production.
    • Activities: Content audit exercise, developing a content prioritisation matrix, front-page redesign simulation.
    • Outcomes: Participants will be able to develop and implement effective content strategies for online platforms.

Week 3: Newsroom management and team leadership

  • Topic: Effective news meetings, journalist motivation, and handling breaking news situations.
    • Resources:
    • Activities: Role-playing breaking news scenarios, team motivation workshops, news meeting simulations.
    • Outcomes: Participants will enhance their leadership skills and learn to manage newsroom dynamics effectively.

Week 4: Converged newsrooms and project management

  • Topic: Implementing converged newsroom strategies, managing projects, and utilising social media.

Week 5: Specialised coverage and election coverage

  • Topic: Planning election coverage, understanding the news producer role, and proactive journalism.
    • Resources:
    • Activities: Election coverage planning exercise, news producer role-playing, developing a proactive journalism plan.
    • Outcomes: Participants will understand specialised coverage techniques and the role of the news producer in modern newsrooms.

Week 6: Ethical Leadership and Inclusive Newsrooms

  • Topic: Ensuring female representation, project development, and ethical considerations in news leadership.
    • Resources:
    • Activities: Discussion on ethical leadership, developing a diversity and inclusion plan, final project presentations.
    • Outcomes: Participants will understand the importance of ethical leadership and inclusivity in newsrooms, and they will present final projects.

Timetable:

  • Week 1: Digital Transformation and Strategic Vision
  • Week 2: Content Strategy and Prioritisation
  • Week 3: Newsroom Management and Team Leadership
  • Week 4: Converged Newsrooms and Project Management
  • Week 5: Specialised Coverage and the News Producer Role
  • Week 6: Ethical Leadership and Inclusive Newsrooms

Each week will consist of:

  • Lectures and discussions
  • Case study analysis
  • Practical exercises and simulations
  • Group projects and presentations

This structure will allow for a well rounded learning experience.

Summary:

This module provides a comprehensive overview of modern newsroom management, focusing on the strategic and practical skills needed for senior editors. It covers digital evolution, content prioritisation, team motivation, project management, and ethical considerations. Participants will learn to navigate breaking news, plan effective coverage, and ensure inclusivity in their newsrooms. The module combines theoretical frameworks with real-world applications, utilising case studies and practical exercises to enhance learning.


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Module: Media Strategy https://mediahelpingmedia.org/modules/module-media-strategy/ Fri, 07 Mar 2025 14:41:51 +0000 https://mediahelpingmedia.org/?p=4586 This free educational module is designed to teach media managers the essential steps needed for developing a successful strategy for their organisations.

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Graphic for a Media Helping Media course moduleThis free educational module is designed to teach media managers the essential steps needed for developing a successful strategy for their organisations.

The module provides a comprehensive overview of media strategy development and implementation in the contemporary landscape. It’s designed to be adapted by universities and colleges to meet local needs. Media managers attending the course will explore the most important aspects of strategic planning, audience analysis, content creation, and organisational management, focusing on adapting to evolving media environments. Through practical exercises and analysis of real-world examples, students will learn to develop and apply effective media strategies to ensure organisational success and sustainability.

Week 1: Foundations of media strategy

  • Setting up a media business: four essential steps: This resource provides a foundational understanding of the initial steps required to establish a media business. It highlights the importance of market analysis, business planning, and resource allocation. This will be used to demonstrate how strategic thinking is needed from the very start of a media organisation.
  • The value of thorough research for media organisations: Emphasising the critical role of research in informing strategic decisions, this resource underscores the importance of data-driven approaches. Students will learn how to gather and analyse information to understand market trends and audience needs.
  • Identifying the target audience and its information needs: Understanding the target audience is paramount for any successful media strategy. This resource guides students in identifying and analysing audience demographics, behaviours, and information needs.
  • Newspaper audience research: This resource provides specific insight into audience research for newspapers, which allows a student to recognise how different media platforms will require different research strategies.
  • Discussion: The importance of research-driven strategy and initial business setup.
  • Assignment: Students will begin developing a preliminary audience analysis for a chosen media organisation.

Week 2: Strategic planning and adaptation

  • Preparing and introducing a media corporate plan: This resource details the process of creating and implementing a comprehensive corporate plan, which is essential for long-term organisational success. Students will learn how to define objectives, develop strategies, and monitor progress.
  • Adapting to changing audience behaviour and monitoring the market: In today’s rapidly evolving media landscape, adaptability is crucial. This resource explores methods for monitoring market trends and adjusting strategies to meet changing audience needs.
  • Vision, accountability, and transparency: This resource emphasises the importance of clear vision, accountability, and transparency in media organisations. Students will learn how these principles contribute to building trust and fostering a positive organisational culture.
  • Discussion: About the need for a corporate plan, monitoring the market, and accountability and transparency.
  • Assignment: Students will develop a preliminary corporate plan for their chosen media organisation.

Week 3: Content strategy and innovation

  • Establishing a market differential with original journalism: This resource highlights the importance of creating unique and compelling content to stand out in a competitive market. Students will learn how to leverage original journalism to build brand loyalty and attract audiences.
  • Newsroom evolution: from digital denial to digital first: This resource traces the evolution of newsrooms in response to digital disruption, illustrating the shift towards a digital-first approach. Students will learn how to integrate digital strategies into traditional media operations.
  • Introducing a converged newsroom strategy: This resource explores the concept of converged newsrooms and its benefits, demonstrating how integrating various media platforms can enhance content delivery and audience engagement.
  • Creating a converged news operation: This resource gives practical advice on how to create a converged news operation.
  • Convergence workflows, roles and responsibilities: This resource helps to understand the management of a converged newsroom.
  • Lesson – Newsroom convergence: This lesson provide further examples and practical knowledge of a converged newsroom.
  • This free educational module is designed to teach media managers the essential steps needed for developing a successful strategy for their organisations.
  • Assignment: Students will develop a content strategy for their chosen media organisation, focusing on digital integration.

Week 4: Organisational management and leadership

  • Developing the potential of your staff: This resource emphasises the importance of investing in staff development to enhance organisational capabilities and foster a culture of continuous learning.
  • Managing people and setting objectives: Effective leadership is essential for driving organisational success. This resource provides guidance on managing teams, setting clear objectives, and fostering a positive work environment.
  • Discussion: The role of leadership in driving strategic initiatives.
  • Assignment: Students will develop a plan for staff development and team management for their chosen media organisation.

Week 5: Project management and implementation

  • An example of the media project management process: This resource provides a practical example of the project management process in a media context, illustrating the steps involved in planning, executing, and evaluating projects.
  • The skills and techniques of media project management: This resource outlines the essential skills and techniques required for effective media project management, including planning, scheduling, and risk management.
  • Basics of project development for a media organisation: This resource covers the fundamental principles of project development in a media organisation, from initial concept to final execution.
  • Lesson – Project management: This lesson offer practical information regarding project management.
  • Discussion: The importance of structured project management in media organisations.
  • Assignment: Students will develop a project plan for a specific strategic initiative for their chosen media organisation.

Week 6: Sales strategy and evaluation

  • How to develop a media sales strategy: This resource provides guidance on developing effective media sales strategies to generate revenue and ensure organisational sustainability.
  • Final presentations: Students will present their comprehensive media strategies, incorporating all elements covered throughout the module.
  • Evaluation and feedback: Peer and instructor feedback on student presentations.
  • Module review: Summary of key learnings and discussion of future trends in media strategy.

Timetable:

  • Week 1: Foundations of media strategy
  • Week 2: Strategic planning and adaptation
  • Week 3: Content strategy and innovation
  • Week 4: Organisational management and leadership
  • Week 5: Project management and implementation
  • Week 6: Sales strategy and evaluation

Summary:

The ‘Media strategy’ module is designed to equip media managers with the essential skills and knowledge to navigate the complexities of modern media management. Over six weeks, those attending will delve into the core principles of strategic planning, audience engagement, and organisational adaptation. The module emphasises the importance of research, innovation, and effective leadership in driving media organisations forward. Attendees will learn to develop comprehensive media strategies, manage projects effectively, and foster a dynamic and responsive media environment.


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Module: Broadcast Journalism https://mediahelpingmedia.org/modules/module-broadcast-journalism/ Fri, 07 Mar 2025 09:12:39 +0000 https://mediahelpingmedia.org/?p=4575 This free educational module provides an outline for teaching students about broadcast journalism. It’s designed to be adapted by universities and colleges to meet local needs.

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Graphic for a Media Helping Media course moduleThis free educational module provides an outline for teaching students about broadcast journalism. It’s designed to be adapted by universities and colleges to meet local needs.

The module provides a foundational understanding of broadcast journalism, encompassing both radio and television. Students will learn the essential skills required to produce compelling news packages, conduct effective interviews, write engaging scripts, and navigate the ethical considerations inherent in the profession. Through practical exercises and theoretical exploration, students will develop the ability to create high-quality broadcast content, from breaking news coverage to in-depth documentaries.

Module timetable:

Week 1: Foundations of news packaging

  • Topic: Introduction to broadcast journalism, understanding news values, editorial ethics, and basic news package construction.
    • Activities:
      • Lecture on the fundamentals of broadcast news.
      • Practical exercises in identifying newsworthy events.
      • Introduction to the components of a news package.
    • Resources:
      • Constructing a news package for TV” – This article introduces the basic structure of a TV news package, outlining the essential components such as stand-ups, voice-overs, and soundbites.
      • Lesson: How to construct a TV news package” – This lesson teaches what is involved in constructing a TV news package and takes students through the process.
      • Constructing a news package for radio” – This article details the fundamentals of radio news package construction, emphasising the importance of audio clarity and effective storytelling.
      • Lesson: Constructing a news package for radio” – This lesson teaches how to construct a radio news package.
      • Why editorial ethics are important” – This article explains what ethical issues journalists need to consider when producing journalism. The article contains links to details pages on accuracy, fairness, impartiality, objectivity, privacy, consent, bias and integrity.
      • Lesson: Editorial ethics” – This lesson plan sets out the issues journalists need to be aware of when producing journalism with integrity.
    • Assessment: Short written exercise on news values.

Week 2: Scriptwriting and visual storytelling

  • Topic: Writing effective scripts for television and radio, and using visuals to enhance storytelling.
    • Activities:
      • Lecture on scriptwriting techniques.
      • Practical exercises in writing news scripts for different formats.
      • Introduction to visual storytelling principles.
    • Resources:
    • Assessment: Scriptwriting assignment.

Week 3: Interviewing techniques

  • Mastering the art of interviewing for broadcast, including preparation and execution.
  • Assessment: Conduct and record a mock interview.

Week 4: Audio and video editing

  • Topic: Introduction to audio and video editing for broadcast news.
    • Activities:
      • Practical workshops on using audio and video editing software.
      • Editing exercises to create news packages.
    • Resources:
    • Assessment: Edited news package.

Week 5: Advanced broadcast production and ethics

Week 6: Programme Production and Presentation

Summary:

This course is designed to equip students with the practical and theoretical knowledge necessary to excel in broadcast journalism. Over six weeks, students will progress from basic news package construction to advanced documentary production, mastering key skills such as interviewing, scriptwriting, audio and video editing, and ethical reporting. The module emphasises hands-on experience, allowing students to apply their learning through real-world scenarios and projects.


 

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Module: Advanced Journalism https://mediahelpingmedia.org/modules/module-advanced-journalism/ Thu, 06 Mar 2025 22:20:45 +0000 https://mediahelpingmedia.org/?p=4530 This free educational module provides an outline for teaching students about advanced journalism. It's designed to be adapted by universities and colleges to meet local needs.

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Graphic for a Media Helping Media course moduleThis free educational module provides an outline for teaching students about advanced journalism. It’s designed to be adapted by universities and colleges to meet local needs.

The module delves into the complexities of contemporary journalism, equipping students with advanced skills and critical perspectives. It addresses the challenges posed by disinformation, algorithmic bias, and shifting political landscapes. Students will learn to conduct in-depth fact-checking, apply systems thinking, navigate ethical dilemmas, and produce sophisticated journalistic content, including documentaries.

Learning objectives:

Upon successful completion of this module, students will be able to:

  • Critically analyse and combat disinformation and information disorder.
  • Develop and implement robust fact-checking systems.
  • Apply systems thinking to understand complex journalistic issues.
  • Navigate the ethical complexities of journalism in a digital age.
  • Produce high-quality journalistic content, including documentary filmmaking.
  • Recognise and mitigate algorithmic and editorial biases.
  • Understand the dynamics of journalist-politician relationships.
  • Ensure safety and accuracy during election coverage.

Module timetable:

Week 1: Foundations of critical journalism

    • Introduction to advanced journalism, information disorder, and ethical frameworks.

Week 2: Deconstructing disinformation and bias

    • False equivalence, false balance, and editorial bias.

Week 3: Advanced fact-checking and record keeping

Week 4: Systems thinking and journalist-politician relationships

    • Applying systems thinking to journalistic investigations and navigating political relationships.

Week 5: Technological challenges and election coverage

    • Algorithmic bias, AI in journalism, and safe election reporting.
      • Activities:
        • Lecture: Understanding and mitigating algorithmic bias.
        • Workshop: Analysing the role of AI in journalism.

Week 6: Documentary filmmaking and news programmes

    • Introduction to documentary filmmaking and project development.

Week 7: Final projects

    • Recap module objectives and content
      • Discussion: Reflection on course content and what has been learnt.
      • Project presentations: Students present their documentary project proposals
      • Review: Final summary and review of the course.

Summary:

This module aims to prepare students for the complexities of modern journalism. By focusing on advanced skills, ethical considerations, and technological challenges, students will develop the critical thinking and practical abilities necessary to excel in the field. The inclusion of resources from Media Helping Media ensures that students are exposed to relevant and up-to-date information on key issues affecting journalism today.

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Module: Investigative Journalism https://mediahelpingmedia.org/modules/module-investigative-journalism/ Thu, 06 Mar 2025 06:58:25 +0000 https://mediahelpingmedia.org/?p=4517 This free educational module provides an outline for teaching students about investigative journalism. It's designed to be adapted by universities and colleges to meet local needs.

The post Module: Investigative Journalism first appeared on Media Helping Media.

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Graphic for a Media Helping Media course moduleThis free educational module provides an outline for teaching students about investigative journalism. It’s designed to be adapted by universities and colleges to meet local needs.

Created from training resources on Media Helping Media, it provides a robust foundation in investigative journalism, equipping students with the skills, knowledge, and ethical considerations necessary to conduct in-depth, impactful reporting.

The module, which can be tailored to meet local needs, covers essential topics such as sourcing, document analysis, dossier building, interviewing techniques, ethical considerations, and the evolving role of AI.

The module incorporates practical exercises and real-world examples to equip students with the foundational knowledge needed for a career in journalism.

It is released under the terms of the Creative Commons BY-NC-SA 4.0 licence so that educational institutions can make use of the material free-of-charge.

Course philosophy: This course emphasises the critical role of investigative journalism in a democratic society. It aims to equip students with the skills, ethics, and resilience to pursue impactful stories that expose wrongdoing and promote transparency.

Course structure: The course is divided into six thematic modules, each building upon the previous one. Each module will incorporate:

  • Theoretical foundations: Core concepts and principles.
  • Practical skills: Hands-on exercises and simulations.
  • Case studies: Analysis of real-world investigative reports.
  • Ethical dilemmas: Discussion and debate on ethical challenges.
  • Guest speakers: Experienced investigative journalists sharing their insights.

Detailed module breakdown:

Module 1: Foundations of investigative journalism (Weeks 1-2)

Module 2: Sourcing and interviewing strategies (Weeks 3-4)

Module 3: Document analysis and data management (Weeks 5-6)

Module 4: Investigating corruption and sensitive issues (Weeks 7-8)

Module 5: Risk management and legal considerations (Week 9)

Module 6: AI and the future of investigative journalism (Week 10)

Assessment:

  • Class participation and discussions:
    • Assessing class participation involves setting clear expectations, recognising diverse contributions beyond just verbal comments, and ensuring fairness through rubrics, observation, and self/peer assessments.
    • This method encourages engagement, promotes critical thinking, develops communication skills, and provides valuable feedback, allowing instructors to gauge student understanding and involvement in a structured and objective manner.
  • Practical exercises and case studies:
    • Practical exercises and case studies serve as dynamic assessment tools by directly applying theoretical knowledge to real-world scenarios.
    • Through exercises like mock interviews, document analysis, or data visualisation, students demonstrate their ability to execute investigative techniques.
    • Case studies, involving the analysis of actual investigative reports, challenge students to identify methodologies, ethical considerations, and potential pitfalls.
    • These methods allow instructors to evaluate not only a student’s grasp of concepts but also their practical skills, problem-solving abilities, and decision-making processes within the context of investigative journalism, providing a more comprehensive understanding of their competence.
  • Investigative proposal (midterm): Students will develop a detailed proposal for an investigative project, including a research plan, sourcing strategy, and ethical considerations.
  • Final investigative project: This will be a more in-depth investigative project, with the students producing a multi media report.
  • Peer review: Students will critically evaluate each other’s work, providing constructive feedback.
  • Portfolio development: Students will compile a portfolio of their investigative work, showcasing their skills and abilities.

Technology integration:

  • Use of data analysis software (e.g., Excel, Google Sheets, Tableau).
  • Introduction to OSINT tools and techniques.
  • Training on secure communication and data storage.

Teaching methods:

  • Lectures and presentations.
  • Case studies and real-world examples.
  • Guest speakers from investigative journalism.
  • Practical exercises and workshops.
  • Group discussions and debates.

Materials:

  • Course readings and handouts.
  • Access to online resources and databases.
  • Software for data analysis and visualisation.

This module is designed to be adaptable and can be tailored to the specific needs and resources of the institution.

Summary

This comprehensive investigative journalism module aims to equip students with essential skills, knowledge, and ethical understanding through a structured six-part course, covering foundations, sourcing, document analysis, corruption investigations, risk management, and AI integration.

Utilising practical exercises, case studies, and guest speakers, students will learn to navigate the complexities of investigative reporting, build investigative proposals, conduct in-depth projects, and develop portfolios, all while emphasising ethical considerations, legal awareness, and the use of relevant technology, with assessments focused on participation, practical application, and project development.


 

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Module: Journalism Basics https://mediahelpingmedia.org/modules/module-journalism-basics/ Wed, 05 Mar 2025 17:01:38 +0000 https://mediahelpingmedia.org/?p=4507 This free educational module provides an outline for teaching students about journalism basics. It's designed to be adapted by universities and colleges to meet local requirements.

The post Module: Journalism Basics first appeared on Media Helping Media.

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Graphic for a Media Helping Media course moduleThis free educational module provides an outline for teaching students about journalism basics. It’s designed to be adapted by universities and colleges to meet local requirements.

It provides a comprehensive introduction to the fundamental principles and practices of journalism, focussing on developing essential skills in news gathering, writing, and reporting, with a strong emphasis on clarity, accuracy, and ethical considerations.

Students will learn to identify newsworthy events, construct compelling narratives, and master the use of language for effective communication.

The module, which can be adapted for local requirements, incorporates practical exercises and real-world examples to equip students with the foundational knowledge needed for a career in journalism.

It is released under the terms of the Creative Commons BY-NC-SA 4.0 licence so that educational institutions can make use of the material free-of-charge.

Module objectives:

  • Understand the core elements of a news story.
  • Develop a strong news sense and the ability to identify newsworthy events.
  • Applying editorial ethics to all newsgathering and news production
  • Master the use of clear, concise, and accurate language in journalistic writing.
  • Apply grammatical principles to enhance the readability and impact of news stories.
  • Understand and avoid common language pitfalls, such as clichés, jargon, and journalese.
  • Learn to effectively use the active and passive voice.
  • Develop effective questioning techniques for gathering information.

Module content:

Week 1: Introduction to news and newsworthiness

  • Activity: Students identify and discuss recent news stories, analysing their newsworthiness.

Week 2: An introduction to editorial ethics

  • Activity: Scenarios based on ethical issues, discussion, written exercises.

Week 3: The essential questions and information gathering

  • Activity: Mock interviews and question-development exercises.

Week 4: Language and style: Clarity and accuracy

  • Activity: Editing exercises to identify and correct language errors.

Week 5: Grammar and sentence structure

  • Activity: Sentence construction and editing exercises.

Course construction:

  • Duration: Five weeks (adaptable to a semester-long course with expanded content).
  • Format: A combination of lectures, discussions, workshops, and practical exercises.
  • Assessment:
    • Participation in discussions and activities.
    • Written assignments (news stories, feature articles).
    • Editing exercises.
    • Final project (e.g., a portfolio of published work).
  • Technology: Online learning platform (e.g., Moodle, Canvas) for accessing resources, submitting assignments, and facilitating discussions.

Additional considerations:

  • Media literacy: Include sessions on media literacy and critical thinking.
  • Guest speakers: Invite experienced journalists to share their insights and experiences.
  • Real-world application: Encourage students to seek out opportunities to contribute to student publications or local news outlets.

By following this structure, students will develop a strong foundation in the core principles and practices of journalism, preparing them for further study or a career in the field.

Summary:

  • This foundational journalism course equips students with the essential skills to navigate the modern news landscape.
  • Through a blend of theoretical understanding and practical application, participants will learn to identify newsworthy events, master the art of effective information gathering, and construct clear, accurate narratives.
  • Emphasis is placed on the ethical considerations of journalism, alongside the critical analysis of language and grammar, ensuring students can produce impactful and responsible reporting.
  • The curriculum delves into core journalistic principles, including the use of precise language, the avoidance of common writing pitfalls, and the strategic application of active and passive voice.
  • Students will develop a keen “news sense,” learn to ask the crucial six questions, and understand the fundamental elements of a compelling news story.
  • By combining instruction from provided resources with hands-on exercises, this course fosters a comprehensive understanding of journalistic basics, preparing students for future endeavours in the field.

 

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Module: Editorial Ethics https://mediahelpingmedia.org/modules/module-editorial-ethics/ Wed, 05 Mar 2025 13:46:28 +0000 https://mediahelpingmedia.org/?p=4494 This free educational module provides an outline for teaching students about editorial ethics. It's designed to be adapted by universities and colleges to meet local needs.

The post Module: Editorial Ethics first appeared on Media Helping Media.

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Graphic for a Media Helping Media course moduleThis free educational module provides an outline for teaching students about editorial ethics. It’s designed to be adapted by universities and colleges to meet local needs.

This module provides an in-depth exploration of editorial ethics in journalism, designed for students pursuing careers in media.

It covers core principles such as accuracy, fairness, integrity, impartiality, and respect for privacy, while addressing contemporary challenges like unconscious bias and the ethical considerations of causing offence.

By integrating practical exercises, case studies, and interactive discussions, this module aims to equip students with the critical thinking skills necessary to navigate the complex ethical landscape of modern journalism.

The module, which can be adapted for local requirements, incorporates practical exercises and real-world examples to equip students with the foundational knowledge needed for a career in journalism.

It is released under the terms of the Creative Commons BY-NC-SA 4.0 licence so that educational institutions can make use of the material free-of-charge.

Target Audience: Journalism students (undergraduate and postgraduate)

Course outline

Learning objectives:

  • Understand and apply core principles of journalistic ethics.
  • Recognise and mitigate the impact of unconscious bias in reporting.
  • Evaluate and resolve ethical dilemmas in various journalistic contexts.
  • Develop strategies for ensuring accuracy, fairness, and integrity in media content.
  • Comprehend the legal and ethical implications of privacy and offence in journalism.
  • Improve critical thinking and decision-making skills in ethical situations.

Module content:

Suggested timetable:

  • Weekly schedule (3-hour sessions):
    • 1 hour: Lecture/presentation (introducing concepts and theories).
    • 1 hour: Interactive discussion/case study analysis (applying concepts to real-world examples).
    • 1 hour: Practical exercise/group activity (developing skills and critical thinking).
  • Example weekly breakdown:
    • Week 1:
      • Lecture: Introduction to editorial ethics.
      • Discussion: The importance of ethics in current media.
      • Activity: Analysing ethical codes from different news organisations.
    • Week 4:
      • Lecture: Privacy and journalism.
      • Discussion: Case studies on privacy violations.
      • Activity: Writing a report while considering privacy.
    • Week 6:
      • Lecture: Unconscious bias and journalism.
      • Discussion: Identifying bias in news reports.
      • Activity: Rewriting biased articles to be more inclusive.

Assessment:

  • Class participation and engagement (20%)
  • Case study analysis and presentations (30%)
  • Final essay or ethical scenario analysis (50%)

Teaching Methods:

  • Lectures and presentations.
  • Interactive discussions and debates.
  • Case study analysis.
  • Group activities and practical exercises.
  • Guest speakers (e.g., experienced journalists, media lawyers).
  • Online quizzes.

Resources:

  • All links provided above.
  • Additional readings on media ethics and journalism.
  • Ethical codes from professional journalism organisations.

Summary:

  • This journalism training module focuses on equipping students with a strong foundation in editorial ethics, essential for responsible and trustworthy reporting.
  • It delves into core principles like accuracy, fairness, and integrity, emphasising their critical role in maintaining public trust.
  • Students will learn to navigate ethical dilemmas, understand the importance of respecting privacy, and recognise the impact of unconscious bias in their work.
  • Through case studies, discussions, and practical exercises, they will develop the skills to make sound ethical decisions in various journalistic contexts.
  • The course also addresses contemporary challenges, such as the ethical considerations of causing offence and the evolving landscape of digital media.
  • It aims to foster critical thinking and promote a deep understanding of the journalist’s responsibility to the public.
  • By exploring real-world scenarios and engaging with ethical frameworks, students will be prepared to uphold the highest standards of journalism, ensuring their reporting is accurate, unbiased, and respectful.

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