prostoria makes its north american debut with the opening of a flagship store in chicago

prostoria’s store opens in chicago

Prostoria, the renowned Croatian furniture manufacturer, has expanded its presence into North America with the opening of its flagship store in Chicago’s River North Gallery District. Situated at 303 West Illinois St, the two-story establishment provides an ideal setting for the display of the company’s home collection. Additionally, a contract showroom at The Mart showcases the more experimental designs, reflecting Prostoria’s research-based process, its openness to their designers’ creativity and a dedicated passion for exploring comfort.

Prostoria expands into North America by opening its first flagship store in the US

all images courtesy of Prostoria

‘demands are growing,’ says tom knezovic, ceo of Prostoria

Since starting its venture in 2011, Prostoria has become a leading design-centric company by fostering an integrative approach to creating furniture among all production participants. This dynamic environment allows designers to refine their ideas to high standards of functionality and craftsmanship. With a facility near Zagreb, Croatia, the company oversees every aspect of manufacturing to ensure superior quality. Their products are distributed across more than 60 countries and are available in over 1000 high-end stores worldwide.

Tom Knezovic, CEO of Prostoria, explains the reason behind the decision to establish a flagship store in the US: ‘Prostoria was already present in the North American market through various premium showrooms, but as the demand for our furniture started to grow, we wanted to offer better support to our partners, architects, designers and the end users.’

every furniture piece embodies a commitment to comfort and quality

sofas, armchairs, tables and accessories fill the store

The Chicago flagship store offers a curated selection of sofas, armchairs, chairs, tables, and accessories that evoke the atmosphere of a cozy home or hotel lobby, characterized by a blend of Mediterranean sensibility and northern rationality. Using natural materials for both durability and tactile pleasure, every furniture piece embodies a commitment to comfort and quality. Emphasizing this dedication Iva Silovic, Art Director at Prostoria, states:

‘Comfort is what all of our products have in common. For us, comfort means honesty and it means quality. We want people to love using our products, to enjoy the comfort of sitting in them and living with them. The reason we’re able to achieve extraordinary levels of comfort is because we produce our furniture in-house and can control the whole process.’

the store is situated at 303 West Illinois St, Chicago

by opening the new location, Prostoria addresses the growing demand for their furniture

sofas, armchairs, chairs and tables, as well as accessories complement the collection

the contract showroom at The Mart showcases the more experimental designs of the company

displaying sculptural pieces of furniture in bold colors

the showroom at The Mart concentrates more on the contract market

the furniture is envisioned for the use in an office, lobby or café

project info: 

company: Prostoria | @prostoria

store location: 303 West Illinois St, Chicago, USA