Strategy

For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.

Adapting to changing audience behaviour

Strategy

Developing a media sales strategy

Strategy

Creating a converged news operation

Winning audience trust and loyalty

Managing people and setting objectives

From digital denial to digital first

Creating a current affairs programme

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

Developing a media sales strategy

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

The value of audience research

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Forward planning for media organisations

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

The skills of media project management

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

Social media test for mainstream media

Does your media organisation have a social media strategy. Does it reach out and connect with your audience?

Managing people and setting objectives

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Preparing a media corporate plan

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.