sci-fi meets electric cafe racer in real motors’ latest two-wheeler, project: ARES

sci-fi meets electric cafe racer in real motors’ latest two-wheeler, project: ARES

Project: ARES is an electric cafe racer

 

A retro-looking motorcycle fitted with modern technology is how the new entrant Real Motors describes its first model, Project: ARES. An electric cafe racer inspired by sci-fi movies, the design of this two-wheeler suits neon-lit dark roads, imagining the rider’s lurched-forward stance as they take on high-speed riding with a quiet engine roar, backed by its electric capabilities.

real motors project ares electric cafe racer
images courtesy of Real Motors

 

 

Real motors designs the motorcycle with curved, open body

 

The eye-catching feature springs right off the bat through the curved, open body Real Motors went for. The casing hides the engine and batteries, yet remains visible depending on the passersby’s position. The orange streak adds vibrant zest to the design, and the printed text and numbers in thick font styles evoke a graphic designer’s flair. A single red lighting line at the rear of the motorcycle glows when the electric cafe racer is parked or braking.

real motors project ares electric cafe racer

 

 

Electric technology with analogue buttons

 

For Project: ARES, there’s a concept that Real Motors calls ‘Electric Analogue.’ In a nutshell, it’s their attempt to make technology, such as the electric batteries and motors, complementary to the classic design of a cafe racer, acting subtly rather than upfront, further emphasizing the retro style over modern splash. In this way, riders can feel the electrical and mechanical components working together, all the while keeping the buttons and controls of the motorcycle simple, reminiscent of the old days or the typical design of a two-wheeler.

real motors project ares electric cafe racer

 

 

As of publishing the story, the images shown are part of the engineering evaluation prototype and don’t represent the final configuration. The electric cafe racer is under development, with several prototypes underway. Real Motors plans to release production models in late 2025. While nothing is set yet, the startup believes that Project : ARES will be comparable to 700-900cc ICE motorcycles in terms of power, have a starting price under 20,000 USD, and be produced in limited quantities. The electric motorcycle’s waitlist is already open for cafe racer fans.

real motors project ares electric cafe racer
the images shown are part of the engineering evaluation prototype

real motors project ares electric cafe racer
detailed view of the front part

real motors project ares electric cafe racer
analog buttons for Real Motors’ ‘Electric Analogue’ concept

real-motors-project-ares-electric-cafe-racer-motorcycle-designboom-ban

the electric cafe racer ‘Project : ARES’ might arrive in late 2025

1/2
Real Motors' Project: ARES, an electric cafe racer
Real Motors' Project: ARES, an electric cafe racer
Real Motors' Project: ARES, an electric cafe racer
Real Motors' Project: ARES, an electric cafe racer

project info:

 

name: Project: ARES

design: Real Motors

KEEP UP WITH OUR DAILY AND WEEKLY NEWSLETTERS
suscribe on designboom
- see sample
- see sample
suscribe on designboom

happening now! croatian furniture company prostoria stands as an example of a different and more traditional approach based on the evolution from the local factuality of all actors involved in the production process. explore prostoria on designboom! 

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

designboom will always be there for you

milan, new york, beijing, tokyo,  since 1999
X
5